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Flats at Atlas

GENERATING BUZZ THAT CONVERTS FOR ECLECTIC DC COMMUNITY

Punctuated by high-end design and over-the-top amenities, the Flats at Atlas is an urban oasis of 257 stylishly appointed, ultramodern apartments in Washington, D.C.’s eclectic Atlas District neighborhood. CRC worked as a consultant to develop an identity and brand strategy for the property, collaborating with an award-winning design firm and executing a lease-up campaign that marketed the vibrancy and charm of the entire neighborhood. To capture the young professional market, CRC partnered with Washington, D.C.’s leading rock radio station, DC101, to generate buzz for the property by giving away free rent for a year, in addition to hosting intriguing events like FLEX and Identity Crisis, local artist showcases for both residents and community members. As a result, the Flats' achieved 48% lease-up within its opening three months. Due to positive feedback from the community and the property’s target demographic, the Flats at Atlas’ brand is now well-known within the neighborhood streetscape, the walls of its partnering businesses, and the greater Washington, D.C. community.

Services provided by CRC Property Management LLC, CRC Property Management West Inc., CRC Asset Management Services LLC, and/or other related companies. For leasing inquiries, click here.

It’s not just about the pool anymore; it’s not just about having a fitness room. It’s coming up with new and different ways that people can live and interact and enjoy the places that they live.
— Claire Collins, 2014 Pillars of the Industry Awards Judge
[CRC] demonstrated an unparalleled sensitivity to the corridor’s rich history while bringing something new and fresh.
— Anwar Saleem, Executive Director, H Street Main Street, Inc.