creative leasing to set the market standard
The Hyde is a new, 18-unit, boutique apartment community located in Arlington, Virginia’s highly desired Clarendon neighborhood. Operating with a limited marketing budget due to the nature of the smaller community, CRC has creatively capitalized on the property’s high-profile location, touting the advantages of a walkable community in proximity to Clarendon’s shops, restaurants and lifestyle hot spots. Effective, yet low-cost, marketing and leasing efforts currently include the property’s fully responsive website and Instagram account, successful local media outreach campaigns, targeted guerrilla and promotional marketing, large-scale outdoor building signage designed to leverage a high-trafficked area of Clarendon, and elegant open house events that inspire and convert. The Hyde’s model unit, styled in house by CRC Design Build LLC, is aspirational, curated with the target demographic in mind—urban professionals and empty nesters with a refined, eclectic taste. Despite rents in Arlington County dropping five percent in 2014, The Hyde has been able to attain 20% higher rents, setting a new market standard for Clarendon, the most desirable Arlington submarket.
Services provided by CRC Property Management LLC, CRC Property Management West Inc., CRC Asset Management Services LLC, and/or other related companies. For leasing inquiries, click here.